Building a
multipurpose
logo
Case Study
Logo
Branding
Elegance.
Copa was commissioned to create the official logo of Vernon Davis, a football superstar, Bay Area legend, Super Bowl champion, and one of the best Tight Ends in NFL History.
This has been one of our most intense projects to date, as Mr. Davis is widely known worldwide. The entire project involved creating something unique and personal for Vernon. The implementation consisted of the official logo launch, official typeface, and style guide.
After review, Vernon loved the logo, a testament to our ability to meet high expectations. It is now ’his’ logo and one which will be known worldwide soon.
“Be a leader, not a follower. Never let anyone tell you what you can and cannot be.” Vernon Davis
As diverse as Mr. Davis was on the field, he is just as diverse off the field. Excellence is the only option. Therefore, his logo, designed with utmost adaptability, reflects this diversity and can seamlessly transcend and cross multiple consumer lines. From sports to business and even casual lines, Vernon’s logo hits every mark.
It was clear to us that the letters “V” and “D” should be present in the logo. But how could we combine them while still connecting the brand to Vernon’s great passion for football and his professional aspirations off the field? Our challenge was to create a logo that seamlessly transitions between the dynamic world of sports and the structured environment of corporate life, yet remains both inspiring and elegant.
Our journey began with sketching various shapes and symbols on paper, gradually refining them to a finish worthy of our distinguished client. Our co-founder and CCO, Leo Bandeira, was certain when he arrived at the graphic solution that the symbol he created would remain unchanged. And that’s exactly what happened. Vernon Davis quickly approved the logo on the first try, a testament to the efficiency of our design process. Touchdown!
Vernon Davis.
NFL Veteran & Super Bowl Champion.
Vernon Davis is an American football tight end for the Washington Redskins of the National Football League (NFL). He played college football at the University of Maryland before being drafted by the San Francisco 49ers sixth overall in the 2006 NFL Draft.
In 2015, Davis was traded to the Denver Broncos, where he won Super Bowl 50 with the team over the Carolina Panthers.
The following season, he signed with his hometown Washington Redskins. Off the playing field, he has a deep passion for business and building economic solutions in his immediate community.
Vernon Davis is a successful businessman
After the logo was approved, we earned our client’s trust, leading to a successful and ongoing partnership between Copa and Vernon across multiple ventures and initiatives.
This project has been featured on Design Rush, a leading platform connecting brands with top creative agencies.