A ‘Timeless’ New Look.
Case Study
Logo
Stamina.
Timeless refers to something eternal and infinite. Something that doesn’t age or lose its qualities and features over time.
Eternity and infinity have a well-known symbol that portrays them; it’s widely used, and since timeless is a synonym for eternity, we can use the infinity loop to represent the brand.
The DNA inside any living being’s cells is infinite; it keeps renewing and replicating within each new cell in our body.
It can take about 6.8 million years until all of a single DNA molecule’s bonds are broken.
Stamina
Our representation of the infinity loop symbol starts with a single character from the typeface chosen for Proposal A.
We start the loop shape by placing two Os side by side. Using the oval shapes that make the O’s, we draw some tangent lines between them.
And subtract the parts that are not needed for the loop. This is the TIMELESS LOOP, an infinity loop like no other, based solely on the chosen typography for your logo. No other infinity loop has the same features, and that’s what makes it unique and timeless.
Timeless
Eternity
A logo should be used whenever it’s needed without the hassle of having to change a single element in its predesigned variations.
This is the vertical variation of the logo, to be used in more vertical areas, ensuring it retains its size to fit.
It allows for full readability of the name “Timeless Sports Nutrition” in sizes from 1 inch and up.
The horizontal variations of the logo were designed to improve readability in both horizontal and smaller areas, as the name Timeless Sports Nutrition could become unreadable in these contexts.
These variations work great for a large horizontal wall sign but are also perfect for being printed on pens, pencils, rulers, and other small media.
The horizontal variations offer improved readability down to 1.5 inches wide for the top one or a tenth of an inch tall for the bottom one.
The horizontal variations of the logo were designed to improve readability in both horizontal and smaller areas, as the name Timeless Sports Nutrition could become unreadable in these contexts.
These variations work great for a large horizontal wall sign but are also perfect for being printed on pens, pencils, rulers, and other small media.
