Beyond
the Mat
Case Study
Logo
Branding
Purpose.
Through Martial Arts, the opportunity arises to educate and help build the character of young people.
Every detail of Martial Arts Nation branding is essential and should be valued as pieces of trust, knowledge, and strength.
Master Liborio, a high-performance athlete and one of the best coaches in the challenging world of MMA, is also an exceptional BJJ instructor for all age groups. His charisma, communication skills, and business acumen further enhance his appeal, making him a notable figure in various fields.
All these tools, skills, and talents bring Master Liborio to the forefront of every market he pursues, from the hardest to the most sophisticated.
The brand we’ve created follows Liborio’s dynamic paths and was designed to be flexible, attractive, and most importantly, exciting. It’s a reflection of the energy and passion we bring to the world of martial arts.
Ricardo Liborio.
Brazilian Jiu-Jitsu World Champion and IBJJF Hall of Famer.
Ricardo Libório’s influence in Brazilian Jiu-Jitsu (BJJ) and Mixed Martial Arts (MMA) is profound.
He is widely regarded as one of the top black belts produced by Grand Master Carlson Gracie, an icon of the sport. His co-founding of American Top Team (ATT) and Brazilian Top Team (BTT), and his role as the founder and CEO of Martial Arts Nation and the International Brazilian Jiu-Jitsu Institute (IBJJI) have significantly shaped the landscape of these disciplines.
His position as a professor of BJJ at the University of Central Florida (UCF) further solidifies his impact.
Ricardo Libório’s influence in the MMA world is further underscored by his ranking in Fight! Magazine’s most recent “Power 20”, which profiles the twenty “most significant power players, movers, shakers, ambassadors, and game-changers in MMA.” Libório currently holds the impressive position of #13, a testament to his significant contributions to the sport.
In 2009, Ricardo Libório’s contributions to the MMA community were recognized with a nomination for “Coach of the Year” at the Fighters Only World Mixed Martial Arts Awards. This nomination is a testament to his dedication and expertise, and the audience can take pride in supporting such a figure in the sport.
Leading people to believe in our ideals.
The slogan of Martial Arts Nation, with its primary objective to impart virtues and values, plays a powerful role in reinforcing brand memory. It establishes the idea of a committed and respectful company, ensuring a greater fixation and memorization of the brand among the public.
Our slogan, designed to impart virtues and values, has a lasting impact on people’s memory. It often remains in their minds without the need for publicity or advertising, leading to a spontaneous disclosure of our brand.
Our slogan, which embodies our philosophy, conduct, and mission, is a versatile tool for our brand. It can stand independently and separately from the logo, showcasing the flexibility and adaptability of our brand.
