New Look

Case Study

Logo

Branding

Train with purpose

G2 Futbol Lab is not just a name — it’s a mindset. The visual identity was designed to reflect impact, energy, and innovation in the world of high-performance soccer. It’s a brand that merges youth, technology, and purpose, translating the essence of training with intensity and a vision for the future.

The logo is born from the fusion of sport and science: the ball, the atom, and speed. Its shapes convey movement, connection, and

power — as if every stroke is constantly in play. It’s a design that speaks to performance while standing strong as an identity: bold, modern, and memorable.

Typography reinforces this spirit. Tachyon drives headlines with striking impact, demanding attention and commanding presence. Inter, on the other hand, ensures clarity and readability in everyday use, balancing professionalism and accessibility across all touchpoints.

The Logo, more than a symbol

At the heart of the identity lies the logo. Built from the fusion of the ball, the atom, and speed, it becomes a graphic metaphor for high performance. The ball connects us to the game itself, timeless and universal. The atom suggests science, energy, and the idea of constant movement. And speed adds the sense of momentum, a forward drive that never stops.

Together, these elements form a visual mark that is not only recognizable and memorable, but also meaningful. It is a crest athletes can wear with pride, a symbol that stands for progress, resilience, and connection.

The color palette is daring and direct. Neon green (#A5FF00) lights up with energy and innovation, contrasted by deep black (#030303) and gray (#606060), which provide stability and strength. White (#FBFBFB) balances and enhances legibility, creating a versatile system that works seamlessly across both digital and physical applications.